Over the years, we have become strategic partners and have worked closely together, not only on developing the application but also on providing support services and assisting them in agile transformation. The new customer loyalty app is currently available in 6 countries (Croatia, Slovenia, Hungary, the Czech Republic, Slovakia, and Poland) and has 3 million users. It has become an international success and has won numerous awards worldwide.
'In Astron we have found a long-term partner that builds not only solid capabilities, but enriches our organization with a committed developer team. This array of talented colleagues, all dedicated to our MOL MOVE vision rather than merely individual developments, have greatly contributed to our successes.'
István Mag, Head of Digital Factory, MOL Group
MOL Group already had a customer loyalty program in Hungary and a few other markets, but it was not integrated. The new application needed to be developed in such a way that MOL could easily introduce it to all of its markets. The project started at the very beginning of COVID lockdowns, further adding to the challenges.
During the development process of both the backend and the client sides, we implemented all the industry best practices related to CI/CD pipelines, and integration testing to ensure the safe and secure shipment of our code. As for the COVID challenge, in a matter of days, we provided all the necessary tools for our developers to work from their homes and created a whole new way of working effectively with our client while respecting information security as well.
The app has been a huge success both from a business and a technical aspect. The program has won numerous international awards, including Gold for Incentive and Reward Design at The Loyalty 360 Awards in the USA, as well as the 2023 International Loyalty Award for the CEE region in London. We have become MOL Group’s strategic partner, and we are looking forward to future challenges!